Posted by Gareth on August 21st, 2011
You’ve all heard the expression “flogging a dead horse”, some of you may use this expression often, I certainly do. I do however use it a little too often to explain to small business owners that their product or service offerings simply won’t sell. It’s a marketing disaster. If you’re facing quiet and tough times, [...]
Posted by Gareth on July 4th, 2011
As you sip on your morning coffee, staring at your computer, waiting for your emails to come in, why not do something different today? But what could YOU be doing? Well how about preparing your 2011-2012 marketing plan – yes the new financial year is here and what better time to work out what you’re [...]
Posted by Gareth on May 25th, 2011
Coming up with a name for your new business is no easy feat. But why rush? So many business names are (person who owns it) + (what they do). Some examples include Bob’s Plumbing, Jim’s Mowing, Fred’s Drainage. BORING! These names have no thought behind them. No sense of growth. What happens if Bob sells [...]
Posted by Gareth on May 13th, 2011
It has come to my attention that many businesses owners live in a bubble. Just because they have been around for a long time, they believe everyone knows who they are and what they do.
Posted by Gareth on February 8th, 2011
I am quite partial to a Belgium beer called Hoegarden. You may have had the pleasure of having it. You may have not. For those that haven’t, it’s about the best Belgium Wheat Beer you’ve ever had. Yes its expensive, but it’s worth it.
Posted by Gareth on August 13th, 2010
Why are you always striving for more sales when reducing expenses is so much more effective? Let me explain.
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