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Monday Morning, What to do today?

Posted by Gareth on July 4th, 2011

As you sip on your morning coffee, staring at your computer, waiting for your emails to come in, why not do something different today? But what could YOU be doing? Well how about preparing your 2011-2012 marketing plan – yes the new financial year is here and what better time to work out what you’re [...]

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What goes into a name? Nothing it seems…

Posted by Gareth on May 25th, 2011

Coming up with a name for your new business is no easy feat. But why rush? So many business names are (person who owns it) + (what they do). Some examples include Bob’s Plumbing, Jim’s Mowing, Fred’s Drainage. BORING! These names have no thought behind them. No sense of growth. What happens if Bob sells [...]

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Promote to the right customer. Right?

Posted by Gareth on June 20th, 2010

In this day and age, businesses must explore new and more effective ways of communicating to their customers, both new and existing. Direct marketing is all about targeting the right customer. It is not just a way of reaching new customers; it can up sell other products or services to existing customers and help build rapport.

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