“Your branding is so much more than your logo, it is reflected in how your business looks and how it operates.”

If your business has excellent customer service, it is a reflection of your brand. With this in mind, it’s important to ensure your brand is consistently helping to increase the awareness of your company and the products or services it offers.

Brand guidelines are a set of rules focused around keeping your logo and marketing material consistent. There is a reason why all McDonalds are red and yellow and why Pepsi is blue, it’s called branding. Concise Creative offers brand guideline documents in addition to our logo designs.

Overview of what our brand guidelines contain.

	LOGO FORMATS. It is important to not use the wrong format when publishing or using your logo design. Logos display differently on different mediums so it is important to know which one to use for which purpose.
	COLOURS. Most business people have experienced colour variations. We use industry standard codes that cannot be changed.
	FONTS. You should also have a standard set of fonts associated with your logo. It is also very handy for others designers to refer too.
	OTHER USES. A brand guidelines can include lots of other rules and regulations including embroidery, signage and email signatures.

If you can see how important consistent branding would be to your business or are in need of brand guidelines then please contact us to discuss your requirements further.