“Direct mail marketing is about targeting specific consumers with relevant messages, at the right time.”

It’s suitable for small and medium sized businesses with limited marketing budgets or those who cannot afford mass media advertising such as radio and TV.

Forms of Direct Marketing include:

• Direct Mail
  • Benefits - effective, measurable, targeted
  • Points to consider – can be expensive, can be time consuming, requires a database
• Unaddressed Mail
  • Benefits - usually good value, easy to do, doesn’t require a database, can target residential/business/streets/suburbs
  • Points to consider - can be hit & miss, not measurable, only targeted to a small extent
• Letter Drops
  • Benefits - cheap, fast, great for good offers
  • Points to consider - must have a good offer, must have a good flyer, can’t be targeted
• Email Marketing
  • Benefits - amongst the cheapest forms of marketing, measurable, targeted
  • Points to consider - can be a total waste of time, spam laws, need an email mailing list,
• Telemarketing
  • Benefits - excellent if targeted correctly, best form of Direct Marketing for Business to Business marketing
  • Points to consider - expensive, time consuming, requires good telemarketers, overseas reputation ruining responses
• SMS Marketing
  • Benefits - great for quick messages, relatively in-expensive
  • Points to consider - Limited to 160 characters, not measurable, need mobile databases, can be annoying
• FAX Marketing
  • Benefits - low cost, targeted, instant impact
  • Points to consider - need fax database, generally B&W not measurable, can be annoying

Our mission is simple: to provide fast, affordable and creative direct  marketing services without our clients having to worry.

Please contact us for further information.