“Traditional Marketing Methods are still great Brand Builders!”

While the internet is shaping up to be the new best platform for cost-effective, measurable and successful advertising, there is a still a firm place for offline marketing.

Forms of Offline Marketing include:

• Television
  • Pros – largest single audience, multiple channels, selection of time slots
  • Cons – expensive, campaign must be state-wide or national, must repeat
• Radio
  • Pros – selection of demographics, multiple channels, sponsorship opportunities
  • Cons – expensive, campaign must be state-wide, not measurable
• Newspapers
  • Pros – good for awareness marketing, location specific or offer based adverts
  • Cons – generally expensive, can be a waste of time, not measurable
• Magazines
  • Pros – good for targetted demographic audiences, awareness
  • Cons – can be expensive, can be a waste of time, not measurable
• Signage
  • Pros – generally the best form of offline marketing, low cost, fast
  • Cons – underused, not thought about, not measurable
• Public Relations
  • Pros – usually free, fast, wide-spread
  • Cons – no control – issues that you don’t want advertised can get promoted very quickly!
• Sponsorship
  • Pros – great for local support, building awareness in the community, no fixed cost
  • Cons – can be a waste of time, often unmeasurable, generally requires involvement

While Offline Marketing is not for every business, it does have a place so please contact us to discuss your requirements.