Writing website content for Google. What is the best method?

Posted by Gareth on August 20th, 2010

One of the major issues faced by most businesses when putting together a new website is the content. The simple words that are ooh so important! And not just for Google.

So here is a simple guide for helping you write content for your new website.

  1. Prepare a list of all of the pages for your website – ie: Home, About Us, Services, FAQ, Contact etc
  2. Open up a Word document and make each of your website pages a heading
  3. Then start making notes under each one.
  4. Once you have had a ‘mini brainstorming’ session start putting the ideas and notes into paragraphs. Keep your sentances short and straight to the point. We don’t want waffle! 3-5 paragraphs per page is about right.

Paragraph one should be an introduction and include your key services. For example:

“Welcome to Concise Creative. We provide website design services for small and medium sized businesses in Western Australia.”

Paragraph two should include your point of difference. Ie:

“Concise Creative are award winning web designers. We practice what we preach, using the same systems and techniques to promote our own websites, as we provide for our clients websites.”

The third and forth paragraphs (if used) should be an explantion of your services. Example:

“Our online based services include website design, website development, online marketing, search engine optimisation, domain names, web hosting and site analysis.”

And finally, your last paragraph should be a call to action or link to your contact page as that is what you want your prospects to do! Contact you! Ie:

“If you would like to find our more about our website design services, please contact us.”

Its as easy as that!

Now to help maximise your website in Google, take note of all of the keywords i have used – website design is repeated a number of times and in various ways (website design, website designer, web design etc) which helps our website rank well in Google. I also recommend you include suburbs (Mandurah, Rockingham, Perth, Bunbury etc) as a lot of people search that way. Finally, make sure you link your keywords to the rest of your website. Google loves this too!

And don’t forget to save your work. You don’t want to write it all over again! But after reading this article you should be able to write your website content with ease!

If its still too hard, just contact us. (this was our conversion line)



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